CULTIVA Entertainment
               
Home
What We Do
Who We Are
Alianza
Contact
News
 
Engagement Measurement
   
 

CULTIVA IMMERSIVE ENTERTAINMENT EXPERIENCE
PERFORMANCE MEASUREMENT DASHBOARD

 
 
 
TARGET
PROFILE

COMMUNITY RELATIONS with CORE TARGET
(participation level)

STIMULATE TRIAL
(live and virtual interactivity levels)

ACTIVATION
(Engagement Level)


Published data


ADVISORY PANEL

(DJ's, Editors, Community Org Leaders, Webmasters)

- Feedback
- Measure Enthusiasm
- Participation Affidavit


ON-LINE: Traffic/Time Spent data

RADIO: Affidavits and website referrals

LIVE EVENTS: Market Check Attendance/ Ambassador clicker crosscheck, Ticket sales

Harris Interactive:
- Emotional Connection
- Aspirational Fit
- Pass-a-long

Correlated with Data:
- Registrations
- Engagement with Adviertising
- Ticket Sales
- Viewership
- Coupon Red
- Response %
- Sales Leads
- Transactions

For more, download the whitepaper here

© 2007 CULTIVA Entertainment

 
©2007 CULTIVA Entertainment | One Stamford Landing, Suite 202 | Stamford, CT 06902 | 203-403-9100