FOR IMMEDIATE RELEASE
ALTUS Entertainment and B2Z Entertainment announce they have joined forces to launch CULTIVA Entertainment
October 16, 2007 Stamford, CT– Founders of ALTUS Entertainment and B2Z Entertainment announced today that they are launching CULTIVA Entertainment™, www.cultivaentertainment.com, to market and develop entertainment properties to engage audiences and develop relationships, creating both consumer and sponsorship revenue streams.
CULTIVA will be organized in two disciplines, Entertainment Marketing Services and an Entertainment Experience Studio.
CULTIVA Entertainment Marketing develops entertainment extensions that engage audiences and develop relationships, creating consumer purchase revenue opportunities (licensed merchandise, event tickets, content) and sponsor extensions (media, online, non-traditional multi-platform programs, including retail) for entertainment properties, media, and sponsors. The approach builds on ALTUS/B2Z Entertainment contributions to MLB’s successful launch of the World Baseball Classic. Jim Kern explains, “CULTIVA Entertainment Marketing identifies contextually relevant sponsorship revenue and consumer purchase opportunities. Our services can go all the way to turnkey execution where appropriate.”
CULTIVA Entertainment Experience Studio develops culturally relevant entertainment brands, like ALTUS/B2Z Entertainment’s ALIANZA LATINA DE BÉISBOL™ (the source for Latin Baseball Fans). Sara Loarte explains “CULTIVA capitalizes on over 20 years of ALTUS and B2Z experience activating the power of cultural relevance to drive revenues.” For example, Anthony Loarte points out, “at retail, merchandise that resonates with cultural passions triggers impulse transactions.” Culturally relevant entertainment experiences are highly immersive, creating many opportunities for partner extensions with media, non-profits, retail, and sponsor partners.
Both CULTIVA Entertainment Marketing clients and CULTIVA Entertainment Experience Brand partners benefit from higher returns. Acknowledging that “delivering a return in today’s fragmented media market has become more and more challenging”, Katherine Warman explains that “the CULTIVA Immersive Entertainment Experience Model, delivers higher returns by accomplishing three objectives: (1) Maximize per cap revenue potential; (2) Be authentic to the culture (3) Execute impeccably
CULTIVA founders have developed this approach based on over 20 years experience working for and with companies like LEO BURNETT, PEPSI, MLB, and NIKE, in traditional marketing, new media/marketing, experiential marketing, sports marketing, and retail merchandising.
FOR MORE INFORMATION CONTACT:
George Moreira
CULTIVA Entertainment
ONE Stamford Landing, Suite 202
Stamford, CT 06902 USA
(203) 403-9100 ext 2201
gmoreira@cultivaentertainment.com
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